Leverage AI inside your company.
Outpace the ones that won't.
AI Champion for mid-market leadership teams. I ship the AI systems that capture market share — production code, week one. Embedded alongside the team, not above it.
A note on the new wiring.
Software used to be a product you bought. A line item. A logo on a slide. That era is closing.
Mid-market companies are sitting on the biggest unfair advantage of the decade — and most of them can't reach it. Leadership knows AI is the wedge that captures market share from larger, slower competitors. But the team is stuck in the day-to-day. There's no one inside the org chart whose job is "champion the AI systems that move us faster than the competition."
That's the role I play. I come alongside leadership and build the systems that compound growth across every area of the business — sales, marketing, ops, customer support — in your highest-impact lanes first. Not advice. Not a deck. Production systems, shipping in week one.
A team of four with the right wiring outproduces a team of forty without it. Not because the four are exceptional. Because the process overhead disappeared. The translation layer between strategy and execution — the meetings, the handoffs, the slow build cycles — it just isn't there anymore. I'm what makes that gap collapse inside your company.
The role · AI ChampionEmbedded with leadership. Building the systems that capture market share. No handholding. Just execution.The Embedded Loop.
Three motions, repeated. Train leadership. Deploy in week one. Embed alongside the org chart — each new system layered on top makes every other one faster. The loop compounds.
(centered, never delegated) { 4 system spokes
voice · email · content · data }
Leadership gets fluent.
Sixty minutes to multi-day. I sit with you and the team. We map the highest-impact lanes — sales, marketing, ops, support — and find what's quietly costing market share three layers below the one on the deck.
First system, week one.
Production AI system shipped in week one. Not a prototype. Not a dashboard demo. Real code in the live environment, used by the team — by day seven you have the first compounding piece of wiring.
The flywheel compounds.
Ninety-day minimum. The team runs the live systems while I'm building the next one. Each layer makes the wiring faster. Speed up, revenue up, costs down — every sprint.
A team of four with the right wiring outproduces a team of forty without it.
Train. Deploy. Embed.
Leadership gets fluent.
Live working session with leadership and the team. We use your real workflows, your real data, your real bottleneck. You leave knowing where AI captures market share — today, this quarter, this year.
First system, week one.
Production AI system in your live environment. Voice agent. Cold email at scale. Auto-CRO. Whatever the highest-impact lane needs. By day seven, code is shipping. By day thirty, the second one is too.
The flywheel compounds.
I sit alongside leadership, building the next system while the team runs the last one. New AI surface area every sprint. Each layer makes the previous ones faster. Speed up, revenue up, costs down — month over month.
Thirty days to shipped. Not twelve months to strategy.
The traditional consultant ramp peaks at month six. The embedded operator peaks at day thirty — when the system is already running in production and the team is already trained on the keys.
Embed, week by week.
Map the wiring.
Sit with the team. Walk every workflow. Find the actual bottleneck — usually three layers below the one on the deck.
Production ships, week one.
First AI system live in your environment, used by the team. Not a prototype. Real code in the loop by day seven.
Three systems layered in.
Each new system makes the previous ones faster. The team is running them in production. I'm building the next one.
Speed up. Revenue up. Costs down.
Every system compounds. More output per hour. More qualified leads. Lower cost to serve. The wiring keeps accelerating.
Four ways to engage. One conversation to start.
Bowman Fly Fishing.
An outfitter that ran on word-of-mouth and a phone.
The same wiring that 4×'d a fly fishing guide compounds the same way at $50M ARR. Different scale, same multiplier — and at mid-market scale, the absolute dollars are an order of magnitude bigger.
The companies that win the next decade will have an AI Champion inside the org chart. Not a vendor. Not a deck. An operator.
Five active engagements. Different verticals. Same wiring.
different verticals { 4 systems
shared underneath }
Live infrastructure. Real numbers. Running tonight.
Emails sent autonomously through systems I've shipped. Across Spiritus, Bowman, Horizon, and the SprayEngine pipeline.
The systems are live. Every dot is a real process.
What this is not.
- Not a generic AI strategy retainer. Not advice billed by the hour.
- Not a deck. Not a roadmap you'll iterate on for six months while competitors ship.
- Not me writing your prompts for you. Not a wrapper around ChatGPT.
- Not a tool I'm trying to sell you. The shipped systems are the deliverable.
- Not for solo founders or pre-revenue startups. Mid-market with an actual P&L.
- Not for companies that aren't sure where they're losing market share. Run the Assess first →
A working memory.
Seven sentences. Pinned above the desk. They survive every framework, every cycle, every cold-start of a new engagement.
- i.
Knowledge is code. Code persists. People rotate.
- ii.
Ship in week one or do not ship.
- iii.
The deck is not the deliverable. The system is.
- iv.
Build alongside the team — not above them, not instead of them.
- v.
Strategy is free. Deploy is the moat.
- vi.
Operators compound. Vendors expire.
- vii.
The flywheel is the deliverable.
If a competitor is shipping AI faster than your team, we should talk.
Three steps. No intake form.
Send a paragraph.
What lane you're losing market share in. What's stuck. No intake forms, no qualification questions.
I respond in twenty-four hours.
With a read on whether AI Champion is the right fit, and which engagement to start with.
We talk for thirty minutes.
Either we lock the engagement or I send you to a better-fit operator. Both happen often.
Long-form, in motion.
Why every mid-market company needs an AI Champion before its competitors do.
Why a team of four with the right wiring outproduces a team of forty.
What the first thirty days of an embed look like, hour by hour.
Why I won't quote you a fixed scope for an AI build.
Eight layers of operator stack, what they do, what they cost.
What a 90-day Bowman embed actually looked like, day by day.
How AI is collapsing the gap between mid-market and enterprise — and why it's the biggest land-grab of the decade.
Get the essay when it ships.
Long-form notes on the wiring. About one a quarter. No spam, no funnels, no sequences. Issue 01: AI as Infrastructure — why software stopped being the product.