Bowman Fly Fishing
Bowman Fly Fishing — From Weekend Hobby to One of Georgia’s Largest Outfitters
Overview
When I joined Bowman Fly Fishing as an equity partner, it was a part-time guide service with great word-of-mouth but no scalable structure or brand. I led the company’s full transformation — developing the business strategy, brand, website, messaging, and go-to-market plan from the ground up. I launched paid acquisition campaigns, built a repeatable booking system, and streamlined operations so the team could handle demand without chaos.
Results
Within the first season, monthly revenue had quadrupled, and over the next two years, the company grew into one of Georgia’s largest outfitters — with four full-time guides, dedicated admin staff, and a sustainable year-round model. “By the 5th of August, we had 4x’d the entire month’s revenue of the previous year since bringing Evan on as a partner.” — Daniel, Founder, Bowman Fly Fishing
