The infrastructure
The stack I run on.
72 AI systems in production across my businesses and my clients’ — running on eight layers of tooling I’ve shipped in real engagements. The same stack I deploy for partners.
- BuildClaude Code · MCP · CursorThe build layer — where the systems themselves get written, tested, and wired together.
- RuntimeClaude API · OpenAIThe models doing the work: writing, reasoning, classifying, deciding — inside every system below.
- ComputeModal · Vercel · CloudflareWhere it all runs: sites, pipelines, and scheduled jobs that fire whether anyone is watching or not.
- VoiceRetell AI · ElevenLabs · TwilioPhone agents that answer missed calls, qualify, and book — the system running for Horizon in Atlanta today.
- DataAirtable · ClickUp · Webflow CMSWhere the records live: pipelines, content, ops state — the source of truth the systems read and write.
- OutboundInstantly · Apollo · Slack · GmailThe outreach layer: personalized sequences, replies, and the routing that keeps a human in the loop.
- SurfaceWebflow · Vercel · FramerWhat customers actually touch: the sites and pages in the case studies, shipped and iterated fast.
- TestPlaywright · Puppeteer · GitHubThe proof layer: automated checks that pages render, flows work, and nothing ships broken.
The wiring board
Who runs what.
Every dot is a system family I built for a named engagement — pulled straight from the case pages.
| Engagement | Site | Ads | Content | Voice | Lifecycle | Ops | |
|---|---|---|---|---|---|---|---|
| Bowman Fly Fishing | the case → | ||||||
| Bella Cottage past engagement | — | — | the case → | ||||
| Homegrown | — | the case → | |||||
| Driftline | — | — | the case → | ||||
| Horizon Hygiene | — | the case → | |||||
| Confidential B2B SaaS | Wiring under NDA | ||||||
A dash means it wasn’t part of the engagement — the board only claims what the case pages claim.
Why it matters to you
This is the difference between advice and infrastructure.
A consultant hands you a plan and leaves. This stack is what an engagement actually installs: systems that research, write, build, call, and report, running on your accounts, documented, owned by your team when I leave.
And because I run my own businesses on it, nothing here is theoretical. Every layer earns its place by working for my own revenue first.
“Knowledge is code. Code persists. People rotate.”