When I joined FundEasy, the company was in decline — revenue was falling fast, key team members were leaving, and morale was low. It was like catching a falling knife. I led a complete turnaround: rebranded the company, rebuilt the go-to-market model, and shifted from one-off fundraising events to a hybrid SaaS + fintech platform with recurring software fees and transaction-based revenue. We overhauled pricing, messaging, and systems to make the business predictable again — introducing RevOps dashboards, outbound structure, and cultural alignment across marketing, sales, and success.