When we launched Homegrown, the vision was simple: help farmers market vendors sell year-round online. The challenge? Building traction in a niche market with limited digital adoption. I co-founded the company, led all go-to-market strategy, messaging, and product positioning, and ran the first acquisition campaigns. Through Facebook Ads and founder-led onboarding, we acquired 600+ vendors in six weeks at a $6.70 CAC.