The work, in production.

A direct-to-consumer home goods brand. Healthy product, broken funnel. The team did not have a strategy gap — they had a deploy gap. I rebuilt the operating stack end-to-end: paid acquisition architecture, lifecycle email, post-purchase, inventory-aware merchandising, and a creative engine the team could run without me. The first revenue-bearing change shipped in week one.

“The deliverable was never a recommendation. It was a company that no longer needed the recommendation.”

An outfitter that ran on word-of-mouth and a phone. Beautiful trips, no infrastructure. The constraint was not demand — it was capture. I built the operating stack from zero: booking and capture, a voice agent for missed calls, retention sequences, ops dashboards, and a content engine. The brand stayed the same. The wiring underneath did not exist before; then it did.

“Growth-stage companies do not have a strategy gap. They have a deploy gap.”