Selected work — 004
Driftline.
Done-for-you digital marketing for fishing guides and outfitters: a booking site that looks like your water, ads pulsed in season, and a system that brings your regulars back. Built, sold, and run end-to-end by one operator.
The situation
Fishing guides are excellent at fishing and allergic to marketing. Their season is short, their regulars book by text, and their website is a decade old. Nobody serves them at a price an owner-run operation can carry.
The move
So I productized the Bowman playbook: one service, published pricing, month to month. Site, ads, rebooking. Every part of it — sales, delivery, reporting — runs on the same AI infrastructure I deploy for consulting clients. Driftline is what the one-operator model looks like as a product.
The product ladder
Published pricing. No call to find out.
Ad spend separate · month to month · from flydriftline.com/pricing
What got built
The wiring, piece by piece.
- i.Booking sites that look like the water they sellSites
- ii.Seasonal ad engineAds
- iii.Rebooking system for repeat clientsLifecycle
- iv.Monthly owner reports — one page, plain EnglishReporting
- v.The whole delivery pipeline, AI-runOps
“Look trusted. Get booked. Stay booked.”