Selected work — 001
Bowman Fly Fishing.
An outfitter that ran on word-of-mouth and a phone. Beautiful trips, no infrastructure. The constraint was not demand — it was capture.
4×Revenue · one year
8×Return on ad spend · same twelve months
0 → 1Infrastructure, built from zero
The situation
Beautiful trips and a full boat when the phone rang — but the phone was the whole system. No booking site, no capture, no follow-up. Demand was never the problem. Capture was.
The move
I built the operating stack from zero: booking and capture, a voice agent for missed calls, retention sequences, ops dashboards, and a content engine. The brand stayed the same. The wiring underneath did not exist before; then it did.
Before / after
The same brand. Different wiring.
Before — word of mouth
- Bookings lived on the phone
- Missed calls went to voicemail
- No follow-up after the trip
- No published rates, no reserve path
After — the stack
- Booking site with a direct reserve path
- Voice agent answers when the boat is out
- Retention sequences bring regulars back
- Ads pulsed in season, rates published
What got built
The wiring, piece by piece.
- i.Booking site with direct reserve pathbowmanflyfishing.com
- ii.Voice agent answering missed callsVoice
- iii.Paid acquisition, pulsed in seasonAds
- iv.Retention sequences bringing regulars backLifecycle
- v.Ops dashboards and reportingOps
- vi.Content engine the team runsContent
“Growth-stage companies do not have a strategy gap. They have a deploy gap.”
Principle
The constraint was not demand. It was capture.